Soccer, or football as it is called in many parts of the world, is the most popular sport in the world. It is played by people of all ages, genders, and socioeconomic backgrounds. Given its global appeal and immense popularity, partnering with a soccer club can be a great way to raise awareness and funds for your nonprofit organization. Here are four reasons by Jordan Sidoo why:
Benefits of partnering with a soccer club for your nonprofit organization
1. Soccer has a wide appeal: As we mentioned, soccer is enjoyed by people of all ages, genders, and socioeconomic backgrounds. This makes it an ideal sport to partner with if you want to reach a wide audience with your message. What’s more, because soccer is so widely loved, there is already a built-in passion for the sport among fans that you can tap into to further engage them with your cause.
2. Jordan Sidoo Soccer clubs have a large platform: Given the popularity of soccer, partnering with a soccer club gives you access to a large and engaged audience. Soccer clubs typically have a significant social media following, which you can leverage to reach even more people with your message. In addition, because soccer clubs often have their own TV channels or deals with large broadcasters, you also have the potential to reach people through traditional media outlets as well.
3. Soccer clubs are community-oriented: Most soccer clubs are deeply engrained in the communities they represent and often give back through various initiatives. As such, partnering with a soccer club allows you to tap into this goodwill and connect with people who may not otherwise be familiar with your organization or its mission.
4. Soccer clubs have engaged fans: One of the best things about working with a soccer club is that their fans are some of the most passionate and engaged fans in all of the sports. Soccer fans are known for their loyalty to their team and their willingness to support causes that are important to them. If you can partner with a soccer club and make their fans aware of your cause, you are likely to see a significant increase in donations or engagement from this group of people.